500+ Businesses Sold
across the Mountain West
$750M+ in Sold Transactions
since 1994
100% Confidential Process
Your employees & customers will never know
Mike and Lynn Lee founded and own the Mountain West region of First Choice Business Brokers, serving Utah, Idaho, Montana, Wyoming, and Colorado. Mike is a Certified Exit Planning Advisor (CEPA), and his team follows First Choice's proven systems and CEPA-designed processes that position us as trusted advisors, not pushy salespeople. We help you gain clarity first, then make decisions.
Here's what sets us apart:
✓ Advisory Approach, Not Sales Pressure – We help you gain clarity before making decisions, following CEPA-designed systems that prioritize your goals over our commissions.
✓ Mountain West Market Expertise – We know the buyers, the industries, and what businesses actually sell for in Utah, Idaho, Montana, Wyoming, and Colorado.
✓ Legacy-Focused Matching – We find buyers who will care for your people and preserve what you've built, not just write the biggest check.
✓ Exit Readiness Preparation – Most owners increase value 15-30% with 6-12 months of focused preparation. We'll show you exactly what to fix.
✓ White-Glove Confidentiality – Strict NDAs, blind marketing, and timed reveals ensure your employees and customers never know until you're ready.

We'll give you a realistic estimate of what your business is worth based on actual sales of businesses like yours in the Mountain West – not guesswork or outdated formulas.
We'll show you exactly what's hurting your value and what simple changes could increase it by 10-30% before you list.
You'll know exactly how long it takes to sell a business like yours, what the process looks like, and when you could realistically retire.
"I had no idea where to start. Mike and his team walked me through everything, kept it completely confidential, and found me a buyer who actually cared about my employees. I sold for $400K more than I thought my business was worth."
— Dan M., Construction Services, Boise, ID
"The Exit Readiness Review was the most valuable conversation I've had in years. I learned my business wasn't ready to sell yet, but they showed me exactly what to fix. Six months later, we closed at full asking price."
— Linda T., Professional Services, Salt Lake City, UT
"I was terrified my employees would find out and quit. First Choice kept everything under wraps until the right moment. The transition was smooth, my team stayed on, and the new owner is treating them great."
— Robert K., Automotive Repair, Bozeman, MT
Fill out a short form. We'll ask basic questions about your business – nothing complicated.
After you submit the form, use the calendar link to pick a time that works for you. No pressure, no rushing.
We'll walk through your business, answer your questions, and give you a clear valuation range and roadmap. You'll know exactly where you stand and what to do next.
You've spent decades building something that matters. Don't leave your exit to chance.
In your free Exit Readiness Review, you'll discover:
√ Your business's realistic market value
√ What's hurting (or helping) your value
√ Your personalized exit timeline
√ Next steps to maximize your sale price
Common questions asked by Mountain West business owners
No. The Exit Readiness Review is completely confidential. It's a private conversation between you and us. No one else knows unless you decide to tell them.
Nothing. It's free with no obligation. We do this because we know if the numbers work and you're ready, you'll hire us to help you sell.
Then we'll show you exactly what's hurting your value and what you can do to increase it. Many owners increase their business value by 15-30% with 6-12 months of focused preparation.
The average business takes 6-12 months to sell from listing to closing. But preparation beforehand can take another 3-6 months. The sooner you start planning, the more control you have over timing.
That's fine. Many of our best clients started with an Exit Readiness Review 1-2 years before they actually listed. Knowing where you stand helps you make better decisions and prepare strategically.
No. Part of the review is helping you understand what financials buyers need and how to organize them. We'll show you what to fix.
We'll work with you to define your Legacy Buyer Criteria before we ever start marketing. Financial qualifications matter, but so does cultural fit, employee treatment, and commitment to your legacy. We screen for all of it.
We work on commission and we only get paid when you get paid. Our standard commission is 15% on businesses under $1M, scaling down on larger deals when the business is attractive and priced right. We'll discuss this transparently during your review.